One of the underutilized segmentation attributes of Mailchimp is the Contact Rating (available as a segment condition under the “Subscriber Data” category). Understanding the Mailchimp Contact Rating Whether you’re just getting started with Mailchimp, or you’re looking to do some list cleaning, here are a few tips and features to take a look at within Mailchimp: There are no pre-built segments on account creation, and no pre-built campaign or automation templates to target unengaged contacts for sunsetting or winback campaigns.
Cleaned contacts in mailchimp how to#
In our email deliverability consulting, we see a lot of large, unorganized Mailchimp lists, with clients who don’t quite understand how to leverage Mailchimp’s segmentation to their advantage. Unfortunately, given how easy Mailchimp is to get started with, many businesses and users dive in and grow their list size, but begin to see their engagement start to shrink and get in over their heads without a proper understanding of how to manage their list hygiene and deliverability.
It’s got solid integrations and a really friendly price to allow you to start building an audience and communicating with your subscribers without a steep initial time or financial investment. Mailchimp is a solid choice for any small business getting started with email marketing.
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